Marketing & Growth
Precise advertising math, CPM/CPC/ROAS calculators, and UTM campaign tracking tools.
Available Tools (35)
← Back to all toolsAttribution & Campaign Tracking
UTM Builder
Build campaign URLs with standard UTM parameters in this page’s tool workspace. Requests made after you copy or visit the result go to its destination and are outside the builder operation.
A/B Testing Sample Size Calculator
A/B Testing Sample Size Calculator: Applies standard two-tailed two-proportion z-test sample size formula using normal critical values.
A/B Two-Proportion Z-Test Calculator
A/B Two-Proportion Z-Test Calculator: Computes two-proportion pooled z-score and evaluates p-value against standard 95% confidence threshold (p < 0.05).
Ad Spend & ROI Solving
CPM Calculator
Calculate advertising CPM (cost per mille), total campaign cost, or required impressions. Free online marketing calculator with worked examples.
CPC Calculator
Calculate average cost per click by dividing campaign spend by clicks. View a worked example and reset the inputs.
CTR Calculator
Calculate clicks as a percentage of impressions. Results above 100% include a warning to check the counting definitions.
ROAS Calculator
Calculate attributed revenue per unit of ad spend and a simplified break-even ratio from contribution margin.
Campaign Cost per Acquisition (CPA) Calculator
Campaign Cost per Acquisition (CPA) Calculator: Computes CAC = Total Spend / Conversions = 1000 / 50.
Email Open Rate & CTOR Calculator
Email Open Rate & CTOR Calculator: Computes Open Rate = 200 / 1000 = 20.0% and CTOR = Clicks / Opens = 50 / 200 = 25.0%.
Social Media Engagement Rate Calculator
Social Media Engagement Rate Calculator: Computes Total Engagements = 50 + 20 + 10 = 80, and Rate = (80 / 1000) * 100.
Weighted Marketing Budget Allocator
Weighted Marketing Budget Allocator: Calculates total weighting parts (3 + 1 = 4) and allocates budget proportionately.
Break-Even ROAS Calculator
Break-Even ROAS Calculator: Computes Break-Even ROAS = 1 / Margin = 1 / 0.40 = 2.50x, and Target Revenue = Spend * ROAS.
Cost Per Lead (CPL) Calculator
Cost Per Lead (CPL) Calculator: Computes CPL = Spend / Leads = 1000 / 25.
Tool category
Conversion Rate (CR) Calculator
Conversion Rate (CR) Calculator: Computes Conversion Rate = (Conversions / Visitors) * 100 = (25 / 500) * 100.
Average Order Value (AOV) & Basket Size
Average Order Value (AOV) & Basket Size: Computes AOV = Total Revenue / Total Orders = 1000 / 20.
Sales Pipeline Velocity Calculator
Sales Pipeline Velocity Calculator: Computes Velocity = (Opportunities * Deal Value * Win Rate) / Cycle Days = (10 * 1000 * 0.20) / 10.
E-Commerce Return Rate & Profit Impact
E-Commerce Return Rate & Profit Impact: Calculates returned orders (10), refunded revenue ($1,000), lost gross margin, and added return handling costs.
Shopping Cart Abandonment Rate & Revenue
Shopping Cart Abandonment Rate & Revenue: Computes Abandoned Carts = 100 - 60 = 40, Abandonment Rate = 40%, and Lost Revenue = 40 * $50.00.
E-Commerce Contribution Margin Calculator
E-Commerce Contribution Margin Calculator: Total Variable Costs = $500.00; Contribution Margin = 1000 - 500 = $500.00; CM Ratio = 500 / 1000.
Tool category
LTV (Customer Lifetime Value) Calculator
LTV (Customer Lifetime Value) Calculator: Computes LTV = ARPU * Gross Margin * Lifespan = 100 * 0.80 * 12.
LTV to CAC Ratio Evaluator
LTV to CAC Ratio Evaluator: Computes LTV:CAC Ratio = LTV / CAC = 1200 / 300.
Customer Churn & Retention Rate
Customer Churn & Retention Rate: Computes Churn Rate = (5 / 100) * 100 = 5.0% and Retention Rate = (95 / 100) * 100 = 95.0%.
MRR & ARR SaaS Revenue Calculator
MRR & ARR SaaS Revenue Calculator: Computes MRR = Customers * Monthly Price = 100 * 20 = $2,000, and ARR = MRR * 12.
Cash Burn Rate & Runway Calculator
Cash Burn Rate & Runway Calculator: Computes Net Burn = Expenses - Revenue = 15000 - 5000 = $10,000, and Runway = Cash / Net Burn.
Net Promoter Score (NPS) Calculator
Net Promoter Score (NPS) Calculator: Computes % Promoters = 60%, % Detractors = 20%, and NPS = % Promoters - % Detractors.
CSAT & CES Customer Score Calculator
CSAT & CES Customer Score Calculator: Computes average rating = 3.0 / 5.0 and percentage of satisfied ratings (scores 4 and 5) = 2/5 = 40.0%.
SaaS Magic Number & Go-To-Market Efficiency
SaaS Magic Number & Go-To-Market Efficiency: Computes Net New ARR = 1.5M - 1.0M = $500k, and Magic Number = Net New ARR / S&M Spend = 500k / 250k.
Cohort Retention Decay Simulator
Cohort Retention Decay Simulator: Compounds retention decay: Month 1 = 100 * (1 - 0.10) = 90; Month 2 = 90 * (1 - 0.10) = 81.
Tool category
Break-Even Sales & Volume Calculator
Break-Even Sales & Volume Calculator: Computes Contribution Margin Per Unit = 20 - 10 = $10.00, and Break-Even Units = Fixed Costs / CM.
Profit Margin vs Markup Converter
Profit Margin vs Markup Converter: Computes Gross Margin = (100 - 80) / 100 = 20.0% and Markup = (100 - 80) / 80 = 25.0%.
Return on Investment (ROI) & Profit Calculator
Return on Investment (ROI) & Profit Calculator: Computes Net Profit = 1200 - 1000 = $200.00, and ROI = (Net Profit / Investment) * 100.
Affiliate Commission & Payout Calculator
Affiliate Commission & Payout Calculator: Computes Commission = Sales * Rate = 1000 * 0.10.
Tiered Sales Commission Calculator
Tiered Sales Commission Calculator: Applies progressive marginal rates: $10,000 * 0.05 = $500, plus ($15,000 - $10,000) * 0.10 = $500.
Marketing Campaign Payback Period
Marketing Campaign Payback Period: Computes Payback Period = Investment / Monthly Cash Flow = 10000 / 1000.
Sales Base vs Commission Split Simulator
Sales Base vs Commission Split Simulator: Computes Commission Payout = 10000 * 0.05 = $500.00, and Total Compensation = Base + Commission.