Marketing & Growth
Precise advertising math, CPM/CPC/ROAS calculators, and UTM campaign tracking tools.
Available Tools (35)
← Back to all toolsAttribution & Campaign Tracking
UTM Builder
Build and read UTM URLs, save local presets, and copy an undeployed short-link mapping draft. Final encoded URLs must be shorter than 2048 characters.
A/B Testing Sample Size Calculator
A/B Testing Sample Size Calculator: Applies standard two-tailed two-proportion z-test sample size formula using normal critical values.
A/B Two-Proportion Z-Test Calculator
Computes a pooled two-proportion z-score and two-sided normal-approximation p-value for supplied A/B conversion counts; the 95% flag is p < 0.05 and does not establish experiment validity.
Ad Spend & ROI Solving
CPM Calculator
Calculate advertising CPM (cost per mille), total campaign cost, or required impressions. Free online marketing calculator with worked examples.
CPC Calculator
Calculate average cost per click by dividing campaign spend by clicks. View a worked example and reset the inputs.
CTR Calculator
Calculate clicks as a percentage of impressions. Results above 100% include a warning to check the counting definitions.
ROAS Calculator
Calculate attributed revenue per unit of ad spend and a simplified break-even ratio from contribution margin.
Campaign Cost per Acquisition (CPA) Calculator
Campaign Cost per Acquisition (CPA) Calculator: computes spend divided by conversions; for example, 1000 / 50 = 20 per conversion.
Email Open Rate & CTOR Calculator
Email Open Rate & CTOR Calculator: Computes Open Rate = 200 / 1000 = 20.0% and CTOR = Clicks / Opens = 50 / 200 = 25.0%.
Social Media Engagement Rate Calculator
Social Media Engagement Rate Calculator: Computes Total Engagements = 50 + 20 + 10 = 80, and Rate = (80 / 1000) * 100.
Weighted Marketing Budget Allocator
Divide a total marketing budget across named channels in proportion to supplied weights. It does not forecast returns or optimize the mix.
Break-Even ROAS Calculator
Break-Even ROAS Calculator: Computes Break-Even ROAS = 1 / Margin = 1 / 0.40 = 2.50x, and Target Revenue = Spend * ROAS.
Cost Per Lead (CPL) Calculator
Cost Per Lead (CPL) Calculator: Computes CPL = Spend / Leads = 1000 / 25.
Tool category
Conversion Rate (CR) Calculator
Conversion Rate (CR) Calculator: Computes Conversion Rate = (Conversions / Visitors) * 100 = (25 / 500) * 100.
Average Order Value (AOV) Calculator
Divide total revenue by the number of orders to calculate AOV. Zero orders returns null; item price and basket size are not calculated.
Sales Pipeline Velocity Calculator
Sales Pipeline Velocity Calculator: Computes Velocity = (Opportunities * Deal Value * Win Rate) / Cycle Days = (10 * 1000 * 0.20) / 10.
E-Commerce Return Rate & Profit Impact
E-Commerce Return Rate & Profit Impact: Calculates returned orders (10), refunded revenue ($1,000), lost gross margin, and added return handling costs.
Shopping Cart Abandonment Rate & Potential Order Value
Calculates abandoned carts, abandonment rate, and estimated potential gross order value from an assumed average order amount. This does not measure actual recovery, loss, or profit.
E-Commerce Contribution Margin Calculator
E-Commerce Contribution Margin Calculator: Total Variable Costs = $500.00; Contribution Margin = 1000 - 500 = $500.00; CM Ratio = 500 / 1000.
Tool category
LTV (Customer Lifetime Value) Calculator
LTV (Customer Lifetime Value) Calculator: multiplies average revenue, the supplied margin percentage, and lifespan; for example, 100 × 0.80 × 12 = 960.
LTV to CAC Ratio Evaluator
LTV to CAC Ratio Evaluator: Computes LTV:CAC Ratio = LTV / CAC = 1200 / 300.
Customer Churn & Retention Rate
Customer Churn & Retention Rate: returns retention as 100 minus the supplied churn percentage, and observed monthly retention as retained divided by start; for example, 5% churn and 95 of 100 retained both give 95% retention.
MRR & ARR SaaS Revenue Calculator
Multiply customer count by monthly price for MRR, then by 12 for ARR. No expansion, contraction, churn, or net-new MRR waterfall.
Cash Burn Rate & Runway Calculator
Subtract monthly revenue from monthly expenses to get net burn, then divide cash by positive net burn for runway in months. If net burn is zero or negative, runway is null rather than a finite month count.
Net Promoter Score (NPS) Calculator
Net Promoter Score (NPS) Calculator: Computes % Promoters = 60%, % Detractors = 20%, and NPS = % Promoters - % Detractors.
CSAT & CES Customer Score Calculator
CSAT & CES Customer Score Calculator: Computes average rating = 3.0 / 5.0 and percentage of satisfied ratings (scores 4 and 5) = 2/5 = 40.0%.
SaaS Magic Number & Go-To-Market Efficiency
SaaS Magic Number & Go-To-Market Efficiency: Computes Net New ARR = 1.5M - 1.0M = $500k, and Magic Number = Net New ARR / S&M Spend = 500k / 250k.
Cohort Retention Decay Simulator
Cohort Retention Decay Simulator: Compounds retention decay: Month 1 = 100 * (1 - 0.10) = 90; Month 2 = 90 * (1 - 0.10) = 81.
Tool category
Break-Even Sales & Volume Calculator
Break-Even Sales & Volume Calculator: Computes Contribution Margin Per Unit = 20 - 10 = $10.00, and Break-Even Units = Fixed Costs / CM.
Profit Margin vs Markup Converter
Profit Margin vs Markup Converter: Computes Gross Margin = (100 - 80) / 100 = 20.0% and Markup = (100 - 80) / 80 = 25.0%.
ROI and Single-Return NPV Calculator
Calculates simple ROI and net present value for one supplied future return, discount rate, and time span. It does not return a separate profit value or analyze a cash-flow series.
Affiliate Commission Split Calculator
Calculates commission and remaining sales amount from supplied gross sales and commission rate. No platform fee, tax, transfer, or payout settlement is calculated.
Tiered Sales Commission Calculator
Tiered Sales Commission Calculator: Applies progressive marginal rates: $10,000 * 0.05 = $500, plus ($15,000 - $10,000) * 0.10 = $500.
Marketing Campaign Payback Period
Marketing Campaign Payback Period: Computes Payback Period = Investment / Monthly Cash Flow = 10000 / 1000.
Sales Base vs Commission Split Simulator
Sales Base vs Commission Split Simulator: Computes Commission Payout = 10000 * 0.05 = $500.00, and Total Compensation = Base + Commission.